Up-Leveled Branding Designing Strategic Website for Estheticians (1)

Designing Strategic Websites for Estheticians

Websites for estheticians are totally my jam! So when Sarah came to me looking for help designing a website for her growing business, Belle Âme Esthetics, I was pumped!

She didn’t have a website yet, just a booking platform, and knew she needed it to show up professionally, attract new clients, and set herself apart from her competitors. This meant up-leveling her branding as well!

Here is the initial mood board I designed for Sarah’s brand.

example mood board design for websites for estheticians

Oh, how I love creating color palettes!

In my brand design process, I provide a detailed branding questionnaire that helps me understand my client’s ideal customer, vision, and goals for their business, and we pick colors that will speak to those areas. 

The words that really stood out to me with Sarah’s brand were elegant, relaxing, professional, healthy, and happy.

This brings me to color theory, a crucial component of the branding process, the science of how colors can communicate messages to the human brain.

While Sarah had a few colors in her logo design already, I knew we needed to expand this. I really wanted Sarah’s elegance and professionalism to exude off the pages and hone in on her ideal clients.

The color green aligns perfectly with her brand. It has a calming, relaxing effect. It represents one of the key values of Belle Ame Esthetics which is to embrace the client’s natural beauty. Including darker and lighter shades of green allow for great design flexibility on a website. Green serves as our main design color.

graphic demonstrating green color theory

A deep brownish-black makes the perfect accent color, it creates clean lines and really makes text pop on a light background. It exudes professionalism and elegance. The camel color brings in more of that natural, calm feel Sarah was looking for. A light blush pulls in warmth, and femininity, and provides an overall happy tone. It makes for an excellent background color without feeling too overpowering— perfect for incorporating into websites for estheticians.

color palette design for Belle Âme Esthetics

Wow, I’m glad you’ve made it this far! I truly believe you’ve landed here for a reason.

Do you feel the energy in this brand? Does it speak to you? Do you want to create this feeling in your own brand?

Here’s a mockup of the final design!

mockups of website for Belle Âme Esthetics

You don’t want to sit around waiting months for your brand and web design project to be completed. You can have your dream site up and running in one week! I have simple, streamlined processes that will guide you each step of the way. I create feminine, holistic designs that wow your ideal clients and keep them coming back for more. 

Clean, minimalist design paired with a creative, feminine approach can truly uplevel your business. Additionally, using the right colors, typography, and composition will not only reflect you as the professional that you are but also articulate to your prospects and current clients just how much you deeply care about the work you do. If you’ve been thinking about a new brand or website, websites for estheticians is one of my specialties. Let’s chat!

Thank you, Sarah! It was truly a pleasure to work with you and help take your business to the next level.

You can explore the full website here!

Pinterest pin for websites for estheticians
Pinterest pin for websites for estheticians

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Abigail Hosking Portrait

Hello! I'm Abby

My mission is to help holistic health and wellness professionals reach more people in need through cohesive brand strategy and web design. I take the stress and overwhelm out of the design process!